I work in advertising, though my boss prefers to think of it as Integrated Digital Marketting. In a way, he’s right, because we don’t actually sell a product. Our ATL partners have a focus of getting people to buy stuff, while our digital campaigns are more about making people aware of a product or service. We want them to engage and interact with our client.
The thing with advertising in Kenya is that it’s not exactly a blue collar job. As a result, lots of people in advertising are expected to be ‘baabis’ even though that isn’t always the case. Speaking for myself, I was a baabi long before I got into advertising. Which is why I know what bingo is. For me, the word ‘Bingo’ makes me think of different things:
- Old people playing playing with balls and yelling a lot.
- A song about a dog – it was probably invented by a nursery school teacher.
- The only scene in Inglourious Bastards that actually made me laugh.
- A cartoon character named Didgeri Dingo.
I don’t know a whole lot about bingo except that it’s a mild form of gambling. There’ll be a scene in a movie with some poignant conversation. The conversation might involve two residents of a nursing home, or a visitor and his mother/father/grandfather. In the background, someone will yell ‘Bingo!’ But in the ‘real world’ bingo isn’t just a plot device. It’s a low key lottery where you can make some good money.
Enter Foxy Bingo, a site that proves anything is sexy if you look at it the right way. It’s a virtual space where you can play bingo anywhere you like, without the soundtrack or the balls or the scary orderlies with meds and needles. Don’t worry, it’s perfectly SFW, and the fox in question isn’t going to give you a heart attack.
I’m on this mental trip that makes me try out new things. It helps me get out of my comfort zone and ‘take control of my life’ though the phrase we use is ‘Being Cause in The Matter.’ Yes, it’s a Landmark thing. No, Landmark doesn’t make people gamble, though for one of my forum leaders, gambling was how he knew his mother was finally happy.
In her case, gambling was a good thing, because she’d spent her whole living for other people. She had dropped out of school to look after her siblings, then gotten married and looked after her husband and children. So when she was finally free to ‘do her own thing’ she got into the fun and exhilarating game of chance. Luckily, she had kids to help her do it responsibly.
For me, Landmark isn’t about slot machines and blackjack. But I am taking chances in my life. Gambles like noting down the number on a ‘Quick Sale’ sign, talking to the vendor, and taking a test drive even though I have no idea how I’m going to pay for the car. Or having conversations with my exes just to clear things up. So while I’m not quite in casinos yet, if I was going to try my luck, I’d like to be sitting in my house, curled up on my favourite chair, playing on a safe, colourful site with lots of pretty lights and foxes. And the site has purple too!
♫ Crooked Teeth ♫Death Cab for Cutie ♫