How do you start a conversation on a topic that is practically taboo in a fairly conservative society? Bear in mind that the conversation has to attract as many people as possible and encourage them to discuss and share their experiences.
Population Services International (PSI) has been running a frontline crusade designed to change the sexual practices of the youth by enlightening and encouraging them to engage in safe sex by using contraceptives. Besides introducing affordable contraceptives into the market, PSI is involved in many educational projects including “The C-Word”: an initiative targeted at educating the youth on the various contraceptive options available to them, their merits and shortcomings.
In all its campaigns, PSI seeks to come up with initiatives that rhyme with the youth. As the world goes digital – with the youth riding with the tide – PSI has launched a digital campaign that will drive the youth to pay more attention to the C-Word initiative and help spread the word on safe sexual practices. The aim is to have more young people on Social Media embrace, discuss and share the message of use of contraceptives.
In light of this challenge, Squad Digital came up with a Facebook Iframe that demonstrates the difference between having unprotected and safe sex. The idea was to have a condom that hid parts of a word when rolled up, and reveals the whole word when rolled down (e.g. Amy becomes Chlamydia). Users would then get to share this message with their friends and family on Facebook.
Hit the Iframe and join in the conversation now at: http://www.facebook.com/CwordPSI or join the campaign by re-posting on your blog or website. Using condoms can save your life directly by preventing STIs and STDs, but it could also protect the unplanned life of your unplanned child. Sounds like a concept worth pursuing…